Yelp is one of the top user review sites on the web today. Here are five simple ways that you can help your business’s presence on Yelp.
1. Join The Conversation
Yelp makes it easy and cost-effective not only to start, but to maintain communication with potential customers by using a free business tools. You’ll be able to update your business information, post special offers, announce upcoming events and, most importantly, communicate with your customers.
2. Tell Your Story
Prospective customers want to know about you business, and here’s your chance to give ’em the scoop. Once logged into biz.yelp.com, build out a rich profile under the “Business Information” tab. You can share the history behind your business and what you do best. Also, add a little something about yourself and your managers so that Yelp users can get to know you.
3. Smile For The Camera
Get photos of your establishment on Yelp. If your business is a restaurant, add a picture of your menu. It’s a simple, fun and effective way to illustrate your story. Finally, make sure a photo of your storefront is included so people know what to look for when they decide to visit you offline.
4. Make An Announcement
Let’s say you’ve just created a great new dinner menu. It’s easy to let current and potential customers know about specials and offers through the announcement tool. Simply create an announcement and publish it to your Yelp page.
5. Lather, Rinse, Repeat
Once you’ve completed your business page, uploaded photos, and posted an enticing announcement, stick with it! Keeping track of your Yelp business page and your reviews, along with responding in a timely manner to those who’ve taken the time to provide you with feedback, only takes a few minutes a week and doesn’t cost you a dime. Be consistent, be positive, and be engaging!