It’s St. Patrick’s Day! I’m sure you know what that means – plenty of customers heading out to celebrate. A lot of patrons, particularly millennials, will be looking for a bar that stands out. These are a few changes you can make to one-up the competition and stay on trend.
Set Yourself Apart
This may not be the first time you’ve heard about creating unique drinks. Craft cocktails have been on trend and restaurateurs are catching on, which means the competition is still fierce. The trick to really set yourself apart from your competitors is to add another factor: the bar menu. Coordinate good food and good drinks unique to your establishment, and customers will keep coming back to the one place they can get it.
Give the People What They Want
Frequent snacking is replacing regular meals for several consumers. Studies are showing increasing desire among not only millennials, but baby boomers as well. Having a menu that allows for sharing plates among groups, can drive food and beverage sales through the off-hours of the day, and keep people around longer.
Come for the Food, Stay for the Drinks
A good way for a restaurant to build business with their bar is to present different dishes there. They can be similar enough to the full menu to entice patrons to get a full meal, but unique in a way that allows only a preview of what’s to come.
Drive Beverage Sales
This may seem like a no brainer, but the key is to drive beverage sales with a good menu. Food shouldn’t be an afterthought, and your customers will appreciate the effort. Pairing dishes with signature drinks will tempt customers to order both, and they’ll most likely keep the drinks coming throughout their experience.